This advert stood out to me. The use of eye catching portraiture is a common theme in advertisement. I feel this is because it is easier to connect on a human level to another face. This striking portrait of a lady with an incredible Mohawk works really well, and the vertical crop of the image... Continue Reading →
I recently shot the behind the scenes and promo imagery for a short film filmed in London. The brief revolved around the colour yellow/orange as the main plot is a girl confronting her ex boyfriend and demanding he gives her back her jumper. Noah Twine designed the typeface and layout of the image after I... Continue Reading →
This is a ford in Eynsham, Kent. I found this place using an online blog tracking all current fords in the Kent area. This will be perfect for my shoot. I shot from both angles and decided I would shoot away from the high street as this would be the nicest background.
This is a mockup of my billboard shoot following a recce to the location. Composite from a location shot, a previous Land Rover shoot and a stock image.
I like this advert because it shows more of a location. It's interesting to see that the 110 is advertised as more of a utility vehicle but the 90 is advertised as an off-roader a lot more. I intend to use a 90 for my billboard shoot, simply because it is smaller and easier to... Continue Reading →
This to me is such a classic advert for Land Rover. It definitely holds true to the Land Rover ethos, the "do anything anywhere" car. It definitely took inspiration from the original VW Beetle advert, the isolated car on the white background. I really like the idea of including text in the bottom. This would... Continue Reading →
With the dawn of vertical video thanks to IGTV and YouTube, more and more content is being advertised in a vertical format. This also helps with the cost of advertising, as you can fit two vertical adverts in the width of one horizontal advert. I spotted these backlit images in South Kensington Tube station and... Continue Reading →
These are some old Land Rover adverts I found. The timeless nature of these speaks true to my desire to shoot a Land Rover. These two adverts are similar but are definitely tailored to two audiences. The first is a more classy advert, appealing to the countryside dweller who enjoys a drive in the country,... Continue Reading →
This is a good example of a "live" music video in a studio setting. Using a loop board these two musicians created a track gradually. I really like this "documentary" style of music video making.
I saw these campaigns popping up on the tube and was taken aback by the poor quality of the images. They look like they’ve been taken by a GCSE student in a basic school studio. If an advert isn’t interesting or aesthetically pleasing, people will eventually tune out.
An example of the kind of video I want to create is this from Another Sky. Lots of cinematic shots, exposing for the highlights and shallow depth of field.
Sam Holt Photography 